Monday, January 22, 2007

Music 2.0 101

There is only one type of musician: he who plays without thinking of the reward which is money but gets money anyway, regardless of the figure. The rest of them are not musicians. They are only capitalists-with-voice-as-capital. Maybe, singers. But never a musician.

Music 2.0 is the right way to understand the difference. Others simply put it that Music 2.0 is where it came from and where it's going. Music 2.0 is a serious threat to the capitalists of music industry. And it is a serious solution to a serious problem of many artists who cannot compete head-on with recording giants, and who cannot afford to beat them nor join them.

Gone are the days when a new artist needed a strong recording company to put his name and voice on air. A good recording company can produce good records that make good albums, promotions and marketing that make good sales. And good recording companies chose their artist well. Either they were genuine talents, finest discoveries, or wealthy personalities who were willing to pay for their voices to be heard. Whoever they were, they were lucky to be picked or welcomed by the recording company. But luck was choosy and that left the unlucky ones with a difficult ladder to climb.

Now that recording is cheap and distribution is easy, the problem of new artists lies on getting people to hear your song. When they hear and like it, such a record has the chance to hit big. Making music appealing would depend on the talent and style of the artist. So, the worry would still be on how your music would reach the potential following.

Music 2.0 finds the solution in the internet. There are various sites and software that let new and upcoming artists and songs be discovered. The online music stations like Pandora and Last.FM matches songs with the profile of the user. So, even if you haven't heard of the artist before but his music suit you will, you could not deny the gift of talent in such a discovery. And there are the blog sites. New artists post and allow downloads of their songs from their blogs. But that would entail a lot of work to do for the artists because they have to promote themselves first before people would come to their pages.

WikiMusicGuide, the free online music guide helps new and upcoming artists with this tedious task. By building a community where information about major and minor artists, famous and would-be famous, it pulls audience to the artist pages, giving the latter freedom to explore the features of the site as well as other artist and album pages. It is far from the commercial music information sites where the primary purpose is selling. WikiMusicGuide is a cut above the rest. The goal is to provide equal exposure to new and old artists. Equality in the music industry is very rare.

After all, this is the essence of Music 2.0 – to provide equal opportunity for real musicians. WikiMusicGuide is a Music 2.0 ace.